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三农思语66: 农产品区域公用品牌应避免什么误区?


JINNIANLAI,ZAIebetGUANWANGGUOXIANDAINONGYEFAZHANDEGUOCHENGZHONG,DAZAOQUYUGONGYONGPINPAI,CHENGWEIDIFANGZHENGFUDEYIGEXINDEREDIAN。ZHEIDUIYUQIANGHUAQUYUYOUSHI,CUJINYOUZHIFAZHAN,TIGAONONGMINSHOURU,JUYOUJIJITUIDONGZUOYONG。BUGUO,YEYOUYIXIEWUQU,YOUQISHIZAIMINGCHENGFANGMIAN。

ebet官网NONGCHANPINQUYUGONGYONGPINPAIMINGCHENGSHANGDEZHUYAOWUQU,SHIPINPAIMINGCHENGHENMEI,DANHANYIBUQINGXI。LIRU,YOUJIGEDIFANG,YOUSHIYIJIZHENGFUCHUMIANTUIDONG,SHITUDAZAOCHUYIGEYONGYUQUANSHIQUYUSUOYOUNONGCHANPINHUOZHEHENDUOZHONGNONGCHANPINDEQUYUGONGYONGPINPAI。SUOYONGDEPINPAIMINGCHENGYOUSIGEZIGOUCHENG,KANQILAIHENMEI,FUYUSHIQINGHUAYI,HAIPEIYOUYIGEHENYOUYISHUTESEDEBIAOSHITUAN。KESHI,GUANGKANMINGCHENG,ZENMEKAN,YEBUXIANGYIGENONGCHANPINQUYUPINPAI,ERGENGXIANGYIGELVYOUYEDEGUANGGAO。TINGSHUO,YOUGENGDUODEDIFANGZHENGFU,YEXIANGANZHEIZHONGFANGSHI,FANGXIAOZHI。

MINGCHENGHANYIBUQINGXI,SHIBIAOMIANXIANXIANG。BENZHISHANG,SHIDUINONGCHANPINQUYUPINPAIGUILVDEHUSHI。

PINPAISHISHENME?PINPAIJIUSHICHANPINZHILIANGDEGAIKUOBIAODA。GONGYECHANPINYIJIYIXIESHENJIAGONGNONGCHANPIN,SHITONGGUOQIYEPINPAI,LAIDAIBIAOQICHANPINDEZHILIANG;BUTONGDEQIYEZHONG,JISHUBUTONG、GUANLIBUTONG,DAOZHIQICHANPINDEZHILIANGYEBUTONG。ERCHUJINONGCHANPINHECHUJIAGONGNONGCHANPIN,YOUQISHIQIZHONGDEZHIWUXINGCHANPIN(SHUIGUO、SHUCAI、DAMI、MIANFENDENG),ZHILIANGGAODI,ZHUYAOQUJUEYUSUOZAIQUYUDEZIRANTIAOJIAN,BAOKUOWENDU、GUANGZHAO、SHIDU、TURANGDENG。YINCI,ZHEIXIECHANPINDEQUYUPINPAIYINGXIANGLIHENDA,ERHENNANZHAODAOYOUMINGDEQIYEPINPAI。LIRU,TANDAOYOUZHIDAMISHI,RENMENHUIXIANGDAO“WUCHANGDAMI”DENGQUYUGONGYONGPINPAI,ERBUHUIJIDEYOUNAGEQIYEPINPAI。

NONGCHANPINZHILIANGYUZHONGZHIQUYUDEGUANXISHI: YIZHONGNONGCHANPIN,ZHIYOUZAITEDINGDEQUYUNEIZHONGZHICHULAIDE,ZHILIANGCAISHIZUIHAODE;MOUGEQUYU,NENGGOUSHENGCHANCHULAIDENONGCHANPINYOUHENDUOZHONG,DANSHIZHILIANGZUIJIADECHANPIN,ZHINENGSHIRUOGANZHONG,ERBUKENENGSHISUOYOUDECHANPIN。YINCI,NONGCHANPINQUYUGONGYONGPINPAIDETONGYONGMINGMINGGESHI“CHANDIMING+CHANPINMING”,HANYIFEICHANGQINGXI,XINXIFEICHANGMINGQUE: ZHEIGEDIFANGSHENGCHANDEZHEIZHONGCHANPIN,ZHILIANGYOUYI。 

ebet官网ERCHONGMANLESHIQINGHUAYIDEQUYUPINPAIMINGCHENG,ZHIBAOHAN(HUOYINHAN)LEDIDIAN,ERMEIYOUSHUOMINGJUTISHINAZHONGCHANPIN。DANGDIJUECEZHEDEBENYI,SHIXIANGYONGZHEIYANGYIGEPINPAI,LAINANGKUOQUYUNEIDESUOYOUNONGCHANPIN。SUOYAOBIAODADEHANYISHI: ebetGUANWANGZHEIGEDIFANGFEICHANGMEILI,ebetGUANWANGZHEIGEDIFANGCHANCHUDESUOYOUNONGCHANPIN,DOUTEBIEBANG,DOUSHIDINGJIANZHILIANG!

ZHEIZHONGFANGSHIDEQUYUGONGYONGPINPAI,WULUNMINGCHENGZHONGYUNHANZHEDUOSHAOSHIQINGHUAYI,WULUNYONGDUOSHAOTOURUHEDUOZHANGSHIJIANTUIGUANG,DOUBUDAKENENGRANGXIAOFEIZHEXIANGXIN,ZHEIGEDIFANGSUIBIANZHONGSHENMENONGCHANPIN,DOUSHIDINGJIANZHILIANGDE。ZUIZHONGNENGGOURANGXIAOFEIZHEHEJINGYINGZHERENKEDEXINXI,YEJIUZHIYOUYIGE: ZHEISHIZHEIGEDIFANGCHUCHANDECHANPIN。RENMENYEHAISHIBUZHIDAO,ZHEIGEDIFANGZUIHAODECHANPINSHISHENME。HENKENENGLIUXIADEYINXIANGSHI: ZHEIGEDIFANGMEIYOUZHILIANGTEBIEYOUYIDECHANPIN,ERSHISUOYOUCHANPIN,DOUHENYIBAN。ZHEIYANGDEQUYUGONGYONGPINPAI,YEBUKENENGYOUPINPAIYIJIAXIAOYING。SHICHANGSHANG,TINGSHUOGUOYOUJIAMAO“WUCHANGDAMI”HUO“XIHULONGJING”DENGPINPAIDE,ERMEIYOUTINGSHUOYOUJIAMAOSHANGSHUMINGCHENGYOUMEIQUYUPINPAIDE。

YEYOURENSHUO,SHANGSHUQUYUGONGYONGPINPAI,QIANGDIAODESHI“LVSE、SHENGTAI、ANQUAN、JIANKANG”。JIBIANRUCI,YEJINJINSHICHANDIHUANJINGDEANQUANXING,ERBUSHICHANPINBENSHENDEANQUANXING。CHANPINBENSHENDEANQUANXING,CHULECHANDIHUANJINGDEANQUAN,HAIXUYAOSHENGCHANGUOCHENGYAOYANGEFUHEGUOJIADEYAOQIU,FOUZE,WULUNCHANDIRUHEANQUAN,ZUIZHONGCHANPINYEHUIYOUBUANQUANDEFENGXIAN。ERZAIQUANGUOJUEDASHUDIFANG,DOUKEYIDASHANG“LVSE、SHENGTAI、ANQUAN、JIANKANG”DEBIAOQIAN。

ebet官网ZAIYOUGUANTAOLUNZHONG,YEYOURENTICHUYAOZIDINGYITAOQUYUGONGYONGPINPAIDEANQUANXINGBIAOZHUN。NONGCHANPINDEANQUANXINGBIAOZHUN,GUOJIAYIJINGYOUYIZHENGTAOLE。LIRU,YOUGUANCHANDIHUANJINGBIAOZHUNHESHENGCHANGUOCHENGBIAOZHUNDERENZHENG,YIJINGYOULEYOUJINONGCHANPINHELVSESHIPIN。GENGZHONGYAODESHI,XIANZAIYIJINGKAISHISHIXINGPUBIANXINGDESHIYONGNONGCHANPINHEGEZHENGZHIDU,ZHEISHIZHIJIEZHENDUINONGCHANPINBENSHENANQUANXINGDEZHIDU,YIYIGENGZHIJIE、GENGTUCHU、GENGYOUPUBIANXING。YIGEDIFANGZHENGFUYAOLINGGAOYITAO,JIMEIYOUBIYAO,YEWUFAZUODAO。

CIWAI,YOUXIEQUYUGONGYONGPINPAIDEMINGCHENG,YEYOUSHIGUBUHUAXIANXIANG。LIRU,CHAYEZHONGDEMAOJIANCHA,HANYIYIMULERAN,QUYUGONGYONGPINPAIBIJIAOYOUMINGDE,YOU“DOUYUNMAOJIAN”DENG。JUSHUO,LISHISHANG,BUJIAOMAOJIANCHA,ERJIAO“YUGOU”“QUESHE”,SHUOSHIZUOWEIGONGPIN,HUANGDIHELESHUOHAO,JUEDEXINGZHUANGRUQUESHE、YUGOU,ERCIMING。QISHI,WULUNSHIQUESHEHAISHIYUGOU,YUCHAYELIANXIDAOYIQI,DOUMEIYOUSHENMEMEIGAN。DOUYUNSHIZUODEHAO,QUYUGONGYONGPINPAIMINGCHENGZHONG,CAIYONGLEMAOJIANERBUSHIQUESHEHUOYUGOU。DANQUESHIYOUDEDIFANG,YONGDEQUYUGONGYONGPINPAIMINGCHENGSHIXX(DIMING)QUESHE。

YOURU,FUJIANSHENGPINGHEXIANSHENGCHANMIYOU,HENDUONIANQIANSHENQINGDEDILIBIAOZHIBAOHUCHANPINMINGCHENG,WEI“PINGHEGUANXIMIYOU”。QIZHONGDEGUANXI,BINGBUSHIZHIWUPINZHONGMING,ERSHIGUSHIHOUYITIAOXIAOXIDEMINGCHENG。XIANZAIZHEITIAOXIAOXIZAOJIUMEILE,CHENGWEIPINGHEXIANCHENGLE。QUYUPINPAIZHONGDE“GUANXI“”LIANGGEZI,MEIYOUSHIJIYIYI,ERZHIHUIRANGXIAOFEIZHERENZHIKUNNAN,JIYIKUNNAN,YINGGAIQUDIAO。

YOULEQUYUGONGYONGPINPAIZHIHOU,HAIYAOWEIHUHESHIYONGHAO。SICHUANHUILIXIANDESHILIUZHILIANGHENHAO,RUANZI,BUYONGTUZI,YEYOU“HUILISHILIU”DILIBIAOZHICHANPINBAOHU。DANSHI,QIANXIENIAN,SHOUGOUSHANGSHIYONGDEBAOZHUANGXIANG,QUANYINZHE“TUNISISHILIU”DEZIYANG;ZAIBEIJINGDECHAOSHILIDEBIAOQIAN,YESHIZHEIYANG,RANGRENWUYIWEISHICONGTUNISIJINKOUDE。ERSHIJISHANG,ZHISHIYINWEIDUOSHAONIANQIANDEPINZHONGLAIYUANDISHITUNISI。QUNIAN,HUILIXIANZHUANMENXIALEWENJIAN,CAIDOUGAICHENGLE“HUILISHILIU”DEBIAOSHI。


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